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The Jassi Values

Our beliefs are at the core of our craft and represent who we are.

Jassi owners selecting sheepskin to handcraft a pair of ugg boots.

We are a family

Not an industrial factory. Behind every boot there’s an actual face and pair of hands crafting every detail from selecting the sheepskin to the last stitch.

More about our Boot Making Process
Jassi owners selecting sheepskin to handcraft a pair of ugg boots.

We are proudly small

But aim big. With only a handful of incredible ladies working at our workshop, we have full control of our products and our work conditions.

We care about each one of them and they care
about everything they make.

Jassi owners selecting sheepskin to handcraft a pair of ugg boots.

We are where we are

When you step out of our shop all you see around is farmland: Sheep, cows, hay rolls, tractors... You will smell the silage, hear the cattle and get mud in your boots. We are connected to our product because we co-exist with it.

But hey, don't take our word for it:

Visit the workshop
Jassi owners selecting sheepskin to handcraft a pair of ugg boots.

We are slow fashion

We do things by hand and one by one. No product is going to look exactly the same as another. We do things with care, making sure every detail is right.

We are proud to receive people at our shop to get their Jassi boots resoled after 20 years of use. We believe durability and sustainability are our best business partners.